Digital and AR Activations
Creative and strategic lead of interactive, multi-platform digital experiences and AR campaigns, blending storytelling, technology and culture to drive engagement and impact.
Say It in the Stars
Supported the execution of Say It in the Stars AR experience on Chanel.com by guiding UX strategy, offering feedback to optimize for wider usage. The experience allowed users to send personalized holiday messages, designed to boost visibility for the CHANEL N°5 holiday campaign.
N°5 Snow Globe
Supported the development of a Snapchat AR Lens featuring the CHANEL Snow Globe, guiding UX and design strategy, organizing influencer testing for feedback and leading launch communications across press, email, VIP outreach and on-site promotion at the N°5 in the Snow event in New York.
A Drop of
Led the creation of a custom CapCut template for the CHANEL N°5 Drop launch — from concept and design to original music production, influencer partnerships and a strategic rollout to drive visibility and brand awareness on TikTok.
N°5 Drops!
In partnership with Vogue, produced a TikTok Live event on @voguemagazine to engage a new-gen audience and drive visibility for the N°5 Drop, leading concept development, production, and talent casting.