Brand Social Partnerships

Paid and organic social campaigns with creators, celebrities and retail partners.

Paid influencer partnership and post amplification on TikTok and Instagram to support the CHANEL CHANCE EAU SPLENDIDE launch, featuring an exclusive interview with In-House Perfumer Creator Olivier Polge. Led concept development, influencer casting, contract negotiation, creative direction and copywriting.

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Paid influencer partnership and post amplification on TikTok and Instagram to support the CHANEL CHANCE exclusive event in Paris. Led concept development, influencer casting, contract negotiation, creative direction and copywriting.

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Negotiated celebrity social partnerships to promote CHANEL Beauty during key red carpet events, securing contracts and brand exclusivity while leading creative direction, production and copywriting for collaboration posts.

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Elizabeth Olsen - CHANEL Watches & Fine Jewelry Boutique Opening

Keke Palmer - Empire State Building Lighting Ceremony

Developed social campaigns tailored for retail partners, aligning brand storytelling with platform strategy to drive visibility and conversion.

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Sephora Squad Campaign - @sephora x @christineleee - Instagram

Sephora Squad Campaign - @sephora x @vishakhalaka - TikTok

#OnlyatSaks Influencer Collaboration - @saks x @young_emperors - Instagram

#StayNspired Campaign - @nordstrom & @yacinediallo - Instagram

#SaksBeauty - @saks & @melaniegrantskin - Instagram

Original photography for Nordstrom.com and client emails